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  • Louise O'Donnell

Social Media

Wonderluxe Travel


-Instagram picture editing using Adobe Lightroom to create aesthetic feed

-Using social media strategy to have successfully increased views, traffic & engagement

-Caption copywriting & Meta Business scheduling (Facebook & Instagram)

-Planning social media campaigns

-Video editing & Reel creation for 5-star resort clients such as The Domes

-Engaging followers through IG stories eg. quizzes & polls

-SEO blog writing (see SEO Writing page)








The Wax Doctor (freelance project)

- Facebook Reel & TikTok, edited only.

- Received 336k+ views (facebook).



Global E-Connect


- Graphics & Images created for the LinkedIn business page using Canva & Photoshop

- Grew LinkedIn profile by 1,000 followers through networking & building relationships.

- Worked with designers to communicate a new logo & branding (including cover photo)






































Personal Project: Mental Health TikTok




Broke & Beautiful UK


Below is work I have also produced during my Social Media Internship at the fashion & accessories online brand 'Broke and Beautiful UK' based in the Midlands. My main contributions were influencer outreach and creating content for the Instagram page.


Influencers/Collaborations

Holding positive relationships with influencers that promoted the brand's products and contacting other brands with a similar niche to collaborate on social media giveaways to grow the Instagram page's following & exposure.

(Example of written caption, photo not by me)


(Example of caption written)


(Campaign worked on)


Website

I also at the time designed the website: www.brokeandbeautifuluk.com, and assisted with writing product descriptions such as the below.



Video

During my time here I created engaging videos & posts on the Instagram page & Stories: '@brokeandbeautifuluk'.

(Video edited by me for Instagram)

(Example video of behind the scenes of a video shoot where in this instance I worked with a model on a mobile camera, this is prior stabilisation)


Photoshoots

I would also regularly carry out photo and video shoots which would sometimes include working with models and styling them. See more examples under 'Photography'.







The Diamond Weave


The Diamond Weave Facebook Reel:

  • Text animation & effects

  • Colour grading



The Diamond Weave Facebook Reel 2:

  • Text animation & effects

  • Colour grading

  • Motion graphics


The Diamond Weave Facebook/IG Reel 3:

  • Text animation & effects

  • Colour grading




Hart + Co

- Photos taken & edited by me for Hart + Co's Instagram

For more examples of my photography, please take a look at my "photography" page.



Sundae Muse

- Instagram Story, edited only.


Voluntary Refugee Charity Work - Sofou Fashion Show

- video editing only using Adobe Premiere Pro, clips not filmed by me




Personal TikTok, Instagram & YouTube


Managing my own Instagram, YouTube & TikTok pages whilst keeping up an understanding of algorithms and marketing has been one of my most advantageous experiences within the social media field. I have a strong understanding of the different types & styles of content appropriate for each platform eg. TikTok being more relatable, and Instagram being aesthetic. In the beginning, I worked with an agency through Musical.ly (now TikTok) to help entice a new target audience with a different type of non-lipsyncing content.


My YouTube Channel was a self-made space focused on the topics of lifestyle, fashion & spirituality, where I shared & developed my presenting, cinematography & editing skills. Below is my most successful informative video with 20k+ views.


Casual Influencer-style Haul video, Filmed & Edited (intro)



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